camera set up in a studio ready for a photoshoot

A Business Owner’s Guide to a Successful Branding Photoshoot

This guest post from Katy Murray on successful branding photoshoots is one you’ll want to definitely bookmark and reference time and time again! Katy is a talented photographer and owner/host of the podcast Ginger Biz. You can read more about Katy by checking out her bio after the post!


In the highly competitive world, creating a distinct and memorable brand is crucial for success. One powerful tool to showcase your unique style and offerings is through a professional brand photoshoot.

This blog post will guide business owners on how to prepare effectively for a branding photoshoot, ensuring that every detail aligns with their brand identity.

This post may contain affiliate links, which means I may earn a small commission for any purchases made through affiliate links at no extra cost to you. You can read my full disclaimer and disclosure statement here.

A Business Owner’s Guide to a Successful Branding Photoshoot

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A Business Owner’s Guide to a Successful Branding Photoshoot

2024 is said to be a big year for Businesses. Despite the apparent saturation within the market, this year presents a distinct opportunity for business owners to carve out a niche and distinguish themselves.

The key lies in cultivating a refined brand identity through brand imagery. An unmistakable brand is a guiding light for clients navigating a specific industry. 

The strategic use of brand photos can help you stand out among the competition.

Don’t worry, there is plenty to go around, but you need to position yourself in front of potential clients, while also connecting with them from the first impression – the visuals.

Brand Photos help you do exactly that! So, let’s dive into how to prepare for your brand photos to get the most out of them, and be able to use them for years to come!

Define Your Brand Identity

Before diving into the logistics of a photoshoot, it’s essential to have a clear understanding of your brand identity.

What sets you apart from other vendors and competitors?

Identify your unique style, colors, and overall aesthetic. This foundation will serve as a roadmap for all decisions during the photoshoot.

Collaborate with a Professional Photographer

Selecting the right photographer is key to capturing the essence of your brand.

Look for a professional photographer experienced in shooting related content. Schedule a consultation to discuss your vision, ensuring that both parties are on the same page regarding the desired outcome.

It is so important to work with a photographer who aligns with your brand and business because these images will be yours to market with!

Develop a Shot List

Create a comprehensive shot list that aligns with your brand message. Include images that highlight your products or services, showcase your working process, and capture the emotions you want to evoke in potential clients.

A well-thought-out shot list helps streamline the photoshoot and ensures that all essential elements are covered.

Remember, working with a professional brand photographer will allow you to bounce ideas around with them, and they will also have a shot list for the session. 

Example: If you are a wedding planner, showcasing images that your potential clients can see you in makes all the difference – meaning; capture some working shots, maybe adjust a table setting or write a seating chart. 

Choose the Perfect Location

Selecting the right location is crucial for conveying your brand’s personality.

Whether it’s a picturesque outdoor setting, a cozy indoor studio, or an iconic venue, make sure the location complements your brand aesthetic.

Consider obtaining any necessary permits or permissions for shooting at specific venues.

Other ideas for location would be renting an AirBnb, Peerspace, or even doing it at a hotel (a lot of hotel rooms have sitting spaces, and you can use their main lobby if you rent a room).

If you want a couple vibes and backdrops, you could start in a home studio/office, then move to a cute local coffee shop (call ahead), and then do some outdoors too! This will heavily depend on item one, your Brand Identity. 

Curate Your Props and Accessories

Carefully curate props and accessories that enhance your brand story.

This could include brand-related items, personalized signage, or any distinctive elements that represent your unique offerings.

Ensure that these items are in pristine condition and align with your brand colors and style. This is a fun way to show off your personality, while also giving movement and depth to your images.

If you are a coffee drinker, bring your favorite mug (or use it as an excuse to buy a new super cute mug ☺). You can bring planners, pens, and even fresh flowers to help with the overall aesthetic of the session. 

Plan Your Wardrobe

Your outfit choices play a significant role in the visual narrative of your brand.

Select clothing that reflects your brand identity and is suitable for the setting. Whether it’s elegant formal wear or a more relaxed, casual look, make sure your wardrobe choices align with the overall theme of the photoshoot.

Stay away from seasonal pieces, such as thick outerwear or heavy sweaters. You want these images to be evergreen, so limited the seasonal items will help these images be great year-round!

Basic Staples + Favorites

Pay Attention to Details

The success of a brand photoshoot lies in the details. Ensure that all elements – from floral arrangements to table settings – are meticulously arranged to reflect your brand’s aesthetic.

Pay attention to lighting, angles, and compositions to capture the essence of your work. While it may feel like extra work, I promise it will pay off!

Ensuring each detail is in the right spot, specifically placed will take your images to the next level.

blog and business planner

Incorporate Your Team

If you work with a team, consider including them in the photoshoot. This not only adds a personal touch to your brand but also showcases the collaborative effort behind your services.

Candid shots of your team working together can create a genuine connection with potential clients. This also introduces your potential client to your team early on. 

Example: If you’re a Real Estate Agent with a team of associates who serve as your support network, it’s essential to highlight your team in your brand photos.

Be sure to include headshots of each team member alongside yours. This approach presents a unified front to potential clients, fostering familiarity and comfort.

When a team member steps into action, they’ll already feel connected and reassured by the continuity of your brand representation.

Be Authentic and Embrace Creativity

Authenticity is key. Allow your personality and unique style to shine through in the photos.

Encourage creative expression and spontaneity during the shoot, capturing moments that authentically represent your brand. And you should have fun!

The joy of preparing ahead of time is that it lessens the stress the day of and during the session. This way you can have fun, relax and capture your brand to it’s fullest! 

Bonus: Capture Video Throughout the Brand Session

The last thing I strongly suggest, is capturing behind-the-scenes videos during your brand photo session.

Not only will behind-the-scenes videos be perfect for social media, but also short clips of the styled props, videos of you working, and all the little details of the brand session compiled can help you make some amazing content for social media platforms.

Be sure to capture them in portrait and landscape. You never know when you might have the perfect spot on your website for a short clip and these could come in handy!


A brand photoshoot is an invaluable investment in showcasing your business. By meticulously preparing and aligning every aspect with your brand identity, you’ll create a compelling visual narrative that resonates with potential clients. Remember, the key is to be authentic, creative, and true to your brand throughout the entire process. And don’t forget to have fun!

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