If you’re an entrepreneur or business owner, having a functional website for your brand is essential (no matter the industry). In fact, having a digital footprint can impact your business in a lot of ways.
Think about it: consumers are constantly on their phones. They’re no longer picking up the yellow pages to look up a business’ contact information, nor are they paying (much) attention to the random mailers that pop up in their mailbox.
When they’re interested in learning about a new product or business, they’re doing one of two things (and more commonly, both):
- Googling it
- Looking it up on social media
If your business information isn’t available on either, then how are new customers finding out about you?
Word of mouth is great (and super important), but it only goes so far if there’s nothing to follow up with at the end of that conversation.
What happens when word of mouth spreads that you’re amazing, but then that next potential customer goes to search for more information about you and comes up empty handed?
Without being able to see proof, and without knowing first-hand just how stellar your services are, they’re going to click that next site instead.
Because the truth of it is: not having a digital footprint is going to make potential customers trust you less.
The importance of having a website for a business is massive.
Gaining visibility in your niche, and showing your audience and potential customer base that you’re an authentic expert in your field are just a couple reasons why your small business needs a website.
Here are a few more:
Top Reasons Why Every Business Needs a Website
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Top Reasons Why Every Business Needs a Website
Having a Website Makes You Credible
Credibility is a huge piece of leverage when it comes to building your business and getting the word out about why people should know who you are.
Your website gives potential clients/customers/audience a chance to learn about you: your services or products, your location/business hours, prices, and what’s important to you as a brand.
It’s also a great way to highlight any customer reviews, which can help increase trust for potential new customers.
When someone can search for your business and your page instantly pops up, you’re giving that person peace of mind that you’re a legitimate business.
Bonus points for creating a quality website with quality content.
Branding Benefits of a Website
Establishing your brand is a must for any business. When you focus on branding, you’re showcasing who and what you are to the outside world.
This can be in terms of branding elements like fonts, color, and design, and in your overall brand voice. Your mission, vision, and what’s important to you.
Inspired to build your website pronto? You can get a dot com for less than $7 through Namecheap, or less than $5 through GoDaddy. Both are great deals, and trustworthy providers. I tend to use GoDaddy as my default when I need a domain, but I’ve used both with great outcomes.
When done correctly, your website can turn into a huge traffic generator for bringing in new leads. The best way to do this is by focusing on SEO (Search Engine Optimization), which can only be achieved through having a website.
It’s basically setting your site up for success by ensuring it contains keywords your customers are looking for, and keywords you can actually rank for on Google (meaning, your website will come up in a Google search when someone is looking for what you’re selling).
Interested in learning more about SEO? I love this Easy On Page SEO Course for Beginners.
Digital marketing for your business goes hand in hand with SEO, and is just one of benefits of having a business website.
When you can drive more organic traffic to your website, you’re gaining more visibility on your product or services.
You can also utilize your website to build your email list; increasing traffic to your site through lead generation and offering something for free when they input their email and sign up.
(Spoiler alert: building an email list is also a really good idea for longterm growth and success!)
You Own Your Website
Social media is definitely important, and identifying the appropriate social platforms for your business will be key.
But at the end of the day, you don’t own those social media platforms, nor do you own the algorithms, or the content that you post.
There’s nothing stopping a social media platform from shutting down entirely, or deactivating your account and the content that you’ve worked so hard to curate.
But you DO own your website. So no matter what happens down the road with social.. as platform popularity changes, as the algorithms become increasingly more difficult to maneuver, you will always own your home base: aka your website.
In short, if you’re serious about being successful in business, then it’s time to get serious about creating your website. Bonus: snag this free website starter checklist so you can confidently create your website today, without missing any of the big stuff.